A Growth Engine for Europe

Mie Münster-Swendsen, Owner of The Main Event, organises weddings, large parties and other events. She has tried a range of tools and techniques to attract customers, in particular Google AdWords, Google Analytics and the SEO optimisation of her website. This has led to an increase in traffic and many new bookings.

For Mie, one customer in particular stood out: “It was a wedding costing almost 400,000 Danish krone, and a job that gave me contacts and experience that I can use in future,” she says with a smile, before continuing: “It’s fantastic that it can be so easy. With the right input, I think Google AdWords is a valuable sales tool. Now I work exclusively online and combine Google tools with social media to build relationships.”