A Growth Engine for Europe

Súmate is an online marketing agency that specialises in SEO, SEM, inbound marketing and social network advertising. This fledgling company appeared in 2011 as an alternative to large agencies that offered generic and impersonal services to their clients, with little transparency. And without a doubt, Súmate’s founders had found a recipe for success. With the help of social networks and, in particular, Google AdWords, they began to manage their clients’ marketing strategies whilst giving them absolute control of their accounts. Daniel Borrego, Director of Operations at Súmate, mentions that “AdWords allows you to reach a broad range of potential clients and drive them to your website just when they’re most willing to make a purchase.” But that’s not the only advantage AdWords has to offer. It also allows clients to segment their target audience with great precision, to control the cost and profitability of their campaigns, and to centrally manage a number of different markets. Thanks to all this, Súmate has seen exponential growth in both its revenue and its team, which has increased from three to 40 individuals. In light of this rapid rise to success, the company’s directors want to keep the start-up spirit alive – and they’ll play for high stakes to make it happen.