A Growth Engine for Europe

Thanks to their players’ fluid and skilful game, iconic modern rugby union club Stade Toulousian picks up trophy after trophy. If the players are one step ahead on the pitch, the club is now following suit in terms of technology thanks to Google Apps for Work. “We’ve got tailor-made Google solutions for the entire organisation: managing the players, pitches and premises, scheduling, general resource management, even questionnaires”, explains Julien Bares, Head of IT and Sports Analyst. These tools have helped the club’s staff to work perfectly together, whether using a computer or smartphone. Julien says his next priority is optimising the club’s online presence. “We’re giving ourselves two or three years to grow our e-commerce business. Google has already helped us build and strengthen strategic partnerships.”