A Growth Engine for Europe

Brian Kenny, Managing Director of Slip Sweet Shop, had dreamed of owning his own sweet shop ever since he was a little boy. Today, he has his own traditional-style sweet shop in Kilkenny and the number one e-commerce website in Ireland offering retro sweets. From the start, part of Brian’s success online has come from making the most of Google Analytics. He explains, “Google products just work. The Analytics dashboard is very easy to get around. I’m no rocket scientist, but even I understand it.” Brian uses Analytics to see where he’s getting hits from and at what times the site is busiest. He then targets potential customers with AdWords. Analytics has also gained Slip Sweet Shop a dedicated following in countries as far away as Australia and the USA. Sales aside, what really warms Brian’s heart is seeing the number of page views for Slip Sweet Shop – currently 800,000 and rising. “It’s amazing the amount of interest people have shown,” he says. “It makes me feel good, and I couldn’t have done it without Analytics. Google has helped me live my dream.”