OlimonTel wins big-name clients after investing in AdWords
OlimonTel is a company that provides VoIP and Cloud telephony services for technicians, global companies and, more recently, thanks also to Google tools, for SMEs. Marketing Manager Andrea De Bruno says: “We’re considering tripling our investment in AdWords in the near future, because it has substantially contributed to an increase in performance and the doubling of the conversion rate. Google tools have been key to identifying market demand so that we can be more targeted in specific areas.” As a result, the company can now provide instant solutions in a fast-moving environment, and it’s this ability to move quickly that has helped OlimonTel win important international clients and increase its porting capabilities to double that of its competitors. In addition to these business results, De Bruno also emphasises the shift in thinking. “It’s not so much about what Google can do for you, but more about how its vision can help your business.” The use of AdWords has allowed the company to expand into Europe, as well as to be able to represent their clients successfully there. And thanks to the support of its Google account manager, it has also introduced effective remarketing procedures.
It’s not so much about what Google can do for you, but more about how its vision can help your business.