Musical instruments shop overtakes its biggest competitor
Based in Blagoevgrad, MUZIKALEN.BG is an online shop selling musical instruments, professional sound equipment and high-quality lighting. It began using Google AdWords from time to time after its launch three years ago, and the tool has been a permanent fixture for the firm since March 2014.
Manager Yuliana Yanakieva reveals that AdWords has helped the firm focus more on online trading. “Advertising in AdWords is a reasonable investment, which is surprising given the results it delivers. Thanks to AdWords, we’ve managed to overtake our biggest competitor.”
In addition, to monitor client behaviour and order routing, MUZIKALEN.BG leverages Google Analytics. “Most of our orders come from AdWords,” explains е-commerce specialist Bobi Manov, who particularly values the monthly reports. He feels AdWords is very suitable for advertising the business since keywords allow the business to segment their product line of over 7,000 products. At the moment, the firm is also using YouTube to present its products in a more visually appealing way.
Thanks to AdWords, we’ve managed to overtake our biggest competitor.