Maspormenos sees big results from revamping its digital strategy
It’s been three years since Javier began managing the Maspormenos online shop, which sells clothing, footwear and accessories for sports and outdoor activities. His digital skills have made a huge difference for Maspormenos. “When I started, I had to restructure the website, change the banner design and upgrade the quality of the product photos, which are now a major source of our website traffic,” he says enthusiastically. As a result, the company’s turnover has increased by over 500% in the past three years and Javier’s department has taken on three more employees. As for the future, Maspormenos is looking to start operating internationally and Javier is designing a new e-commerce website to offer a broader range of products.
The knowledge I acquired through Actívate has enabled me to solve problems and see the results reflected in our sales.