Kaffemaskiner.se creates on-trend range
Kaffemaskiner.se is a newly-established online store offering coffee machines and various accessories. Just a month after their virtual doors opened, and three weeks after signing up to Google AdWords, they’re already seeing the orders flow in. “We’ve seen a massive difference – as soon as we signed up we saw traffic to our website increase. We've already had 30,000 hits on our products,” explains Owner Niclas Brentegani. The store combines AdWords with price comparison sites and banner ads, and thanks to clear online traceability it’s easy to see what works. “Google gives us lots of information about what people are looking for, which lets us create great offers and sell the products that different target groups are looking for,” says Brentegani. The company also uses digital tools when customising its range. “We can get information about what’s fashionable via Google, which means we stock the right products. There are plenty of products out there, but it’s vital you source the right product at the right time for the right target audience. Google helps us find that information,” says Brentegani, before adding: “The main goal is to earn money by selling more via the website and having the right products available as a result of our market analysis. Google is very important for us – it’s both a source of information and a channel we can use to gain visibility,” concludes Niclas Brentegani.
Google is very important for us – it’s both a source of information and a channel we can use to gain visibility.