Grow Greek Tourism Online helps Incrediblue make waves with holidaymakers
After his summer reunion with friends was ruined due to a bad experience with a yacht chartering company, Antonios Fiorakis decided it was time to transform Greece’s boat tourism industry. He soon launched Incrediblue, an online booking platform for sailing holidays. After early success, Antonios began to look for ways to grow his business further. “I felt that we were relatively blind in the most important part of our business – the sales,” says Antonios. “I knew we had visitors, but I wanted to find out where these people came from.” Making use of the training available through Grow Greek Tourism Online, Antonios learnt about the fundamentals of digital analytics, with materials tailored for people in the tourism industry. “The training helped me measure how our users behave. I was amazed by the amount of data. I discovered details about my customers that helped me grow my sales,” says Antonios. This new focus on measurement spread to other areas of the company, from customer service to fleet management. “After Grow Greek Tourism Online, we changed our mentality,” says Antonios. “This helped us increase our sales six times over and grow our fleet of yachts from 100 to 3000.” Incrediblue is now making waves with tourists across Greece who are looking for a great sailing adventure.
After Grow Greek Tourism Online, we changed our mentality. This helped us increase our sales six times over and grow our fleet of yachts from 100 to 3000.