Art-house café Cien Fuegos connects with customers thanks to an integrated digital approach
Cien Fuegos is a café in Melissia, a suburb of Athens. Facing the same problems as many SMEs today, the café was struggling to promote its business online. And without the right guidance and a digital presence, the company was unable to maintain its profile and retain a loyal customer base.
The café’s owner Dimos Tsolakidis saw how Grow Greek Tourism Online could help him build a dynamic online presence for his business. After an online advisor approached him and arranged to meet him in person, he quickly saw the benefits of online activation as well as the power of social media: “I knew people were active on social media, but I didn’t realise it was to the extent that I could use these platforms as a means of advertising,” he says. “It was really easy to put my ideas into practice after the seminar. I signed up for Google MyBusiness, made our website more user-friendly, created Facebook and Instagram accounts and found a way to get high quality photos, which were essential.”
Cien Fuegos has now attracted new customers, who found the café online and follow its events on social media. The number of followers on Instagram and likes on Facebook have also doubled in next to no time! Dimos believes that Grow Greek Tourism Online gives SMEs like his café the boost they need to develop their online presence and remain competitive in today’s market.
With everything I learned at Grow Greek Tourism Online, I was able to improve our digital presence and harness the power of social media. In other words, it gave us the boost we needed!