A Growth Engine for Europe

Dental clinics don’t usually carry out large-scale national advertising campaigns, as they tend to try to find their patients from the local area. But that doesn’t mean they don’t need to advertise. The management team at Clínica Dental La Gavia, located in the Madrid suburb of Vallecas, understands this, and since 2012 has been running ads through Google AdWords Express, a simplified version of AdWords designed for small businesses with limited resources. With the help of this service, the clinic has achieved good visibility on the Internet and received a large number of requests for appointments. Ángel Alcaide, Co-founder of the clinic, explains how well it works for them: “Whenever we launch a campaign, the number of patients on our books significantly increases.” Thanks to its success with Google AdWords Express, the clinic has been able to hire a new employee and plans to take on another at a later stage. For Ángel, the advantage of AdWords Express is that it allows them to easily control their own advertising campaigns and decide when to run them.