A Growth Engine for Europe

Freelance wedding photographer Antonis Panitsas works in Kalamata, Greece. With no studio or premises, his business is based entirely online. He launched his website in 2011, following the advice of a friend who worked in Digital Marketing and knew how to use Google AdWords. Thanks to a highly effective online campaign using the keywords “photographer” and “Kalamata”, he managed to find new customers all over Greece. “In the past, the only way I could make my name known was by word of mouth. As a result, very few people saw my photography and simply had to take their friend’s word for it. I wanted to grow my customer base, and now people looking for a photographer can view my work in a single click,” he says. More than half of his customers found him online, many of whom live in other parts of Greece. They wanted to get married in their hometown but still chose Antonis Panitsas after seeing his portfolio. “It’s crazy that people from Kalamata who live in Thessaloniki, for example, contact me about photography for their weddings after finding my website using Google.”