Google Merchant Center helps Best Opony grow its customer base by 60%
Best Opony is an online shop selling vehicle tyres and rims. The company has been using Google products such as Google Analytics, Google AdWords, Gmail and YouTube since November 2013. Additionally, Google Merchant Center has been key to the company’s growth in sales and conversion marketing. These Google products have been used to target nearby regions – boosting Best Opony’s local customer base by 40%. In other parts of Poland, its client base has grown by 60%. Tomasz Kukuczka, Co-owner of Best Opony, explains: “Google allowed us to shift our advertising budget into regions where we would make a profit.” In fact, conversions were so high that they completely justified the company’s advertising spend. Best Opony not only values Google products for their innovativeness and simplicity, but also for the all the new growth possibilities they have given the company.
Google allowed us to shift our advertising budget into regions where we would make a profit.