Wooga keeps millions of players engaged thanks to Google Play and Android
Berlin-based developer Wooga is one of the most popular developers of casual mobile games in the world. Some of their hit games have received over 70 million downloads, many of which have come via Google Play.
To meet this demand and keep their players engaged, the Wooga team rely on Android to help them run fast iterations of their games, through development cycles of one to two weeks.
Google Play then enables them to publish and release their games within hours. “Our business is very fast-paced, so our development approach has to be very fast,” says Pal Tamas Feher, Head of Engineering. “Android enables you to use the full potential of fast iterations.” This is part of the reason why Wooga releases all new features and updates on Android first. “Android helps us to develop our apps quickly and reach a global audience,” concludes Pal.
Android helps us to develop our apps quickly and reach a global audience.