BootKamp Pilates grows from a home-based business into two professional fitness centres
Since Toney Walls started using Google AdWords to advertise his business, a fitness centre specialising in Pilates, it has outgrown its original premises. BootKamp Pilates began life as a one-man operation based in a room in his apartment, but now comprises two professional gyms employing seven people.
Toney says he can hardly believe how the business has expanded. “Google allowed me to tweak my ads so I could attract the customers I wanted, rather than waste money on ones that I didn’t,” he says. He has even had calls from envious rivals asking for the secret to his success. And the majority of his customers say they chose BootKamp Pilates not by word of mouth, but through online research.
Google allowed me to tweak my ads so I could attract the customers I wanted, rather than waste money on ones that I didn’t.