Launchpad supports Esplorio on the journey to becoming a successful start-up
Esplorio lets you record any trip, right from the moment you step out of the front door. The app automatically maps your journeys, names the places you visit and syncs your travel photos to create personal travel journals, which can be shared via social media. “We serve a wide range of users, from backpackers to retired travel aficionados,” says Co-Founder Tim Fernando. “While other apps let you share individual moments, Esplorio enables you to record and share entire journeys.” Building an innovative product from scratch, the Esplorio team faced a number of challenges in getting to where they are today. “Making the right connections early on is important. Joining Google Launchpad helped us build those connections and effectively scale up by ten times,” says Co-Founder Essa Saulat. Through Launchpad, the team learnt about the role user testing can play in improving user experience. “When you’re in a start-up, you sometimes get into a bubble. It’s important to get real people to review your site and app – to get that outside advice,” says Essa. After a successful initial release, which saw Esplorio being featured across a number of online media channels, Launchpad also played a crucial role in helping to meet growing demand. “Getting support to move to Google Cloud Platform was big for us. It enabled us to scale quickly and gave us the flexibility to focus on getting the important things right,” says Tim.
Making the right connections early on is important. Joining Google Launchpad helped us build those connections and effectively scale up by ten times.