Cocktail pastille makers are thankful for secure business footing
Having a unique idea that people fall in love with immediately was the easy part for Smith & Sinclair, makers of cocktail pastilles. Neither of the founders came from a business background, so the real challenge was to set up a company that could run smoothly and cost-effectively. “Being able to collaborate using Google Apps for Work has made all the difference,” says Co-founder Melanie Goldsmith. “Google keeps us constantly connected to each other. I can ping something over to my advisor. They see it right away and respond immediately. This is incredibly helpful if you’re a start-up and working by the seat of your pants.” Today, Smith & Sinclair’s cocktail pastilles are in some of the UK’s smartest high street stores, as well as being offered by online companies specialising in unique gifts. “It feels as though we’ve grown with Google,” says Melanie. “We just dived into our business and Google has helped us make sure we’re always going in the right direction.”
It feels as though we’ve grown with Google. We just dived into our business and Google has helped us make sure we’re always going in the right direction.