Promosapiens uses Google tools and behavioural marketing to grow business
Promosapiens is a digital agency with a difference. As well as providing premium online advertising services, the Croatian-based agency specialises in behavioural marketing. “Google enables me to bring ad tools to scientific fields,” says Founder Dalibor Šumiga. “With tools like Google Analytics and Google AdWords you can create neuro-marketing research to better understand the behavioural patterns of customers.” Using data from a range of Google tools, Promosapiens provides its clients with enhanced AdWords and YouTube advertising campaigns, backed by key insights. Thanks to its AdWords services, linking Google tools to behavioural marketing and achieving Google Partner status, Promosapiens has been able to expand into ten markets. “Being a Google Partner has helped us get new clients,” says Dalibor. “After joining the Partner programme, our revenue increased by 200% within one year, and as a result, we could hire five new people.” Doing business globally also relies on having an effective online collaboration tool, and Google Apps for Work is essential to the way the Promosapiens team communicates and works with clients and with each other. While still overseeing a relatively new business, Dalibor is amazed at how Google tools have helped him take his agency from a small country in Europe to clients in global markets. “They say the Internet is the biggest business equaliser. I can run campaigns in any country in the world and compete with large companies for the attention of billions of people. And that is great for small businesses.”
With tools like Google Analytics and Google AdWords, you can create neuro-marketing research to better understand the behavioural patterns of customers.