Mosaici Favret raises brand awareness in Italy and abroad via the Web
Favret studio, founded in 1933 by Luciano Favret, designs and creates large and small-scale mosaics in natural marble and Venetian enamel.
After establishing an online presence with its website since 2007, Favret studio has now decided to focus on digital tools to be even more competitive in the market. Thanks to the Eccellenze in Digitale initiative, Favret has refreshed and strengthened its digital identity by redesigning its website and developing online advertising campaigns.
Improving the content of the website resulted in a 45% increase in site visits, largely due to its renewed presence on social media. “Thanks to the Eccellenze in Digitale initiative, we have developed our SEO and social media marketing activity extensively, increasing our international contacts by 20%,” says company owner Paolo Favret.
“Digital tools are particularly good for promoting a niche product like mosaic design, thanks to their relatively low cost and the possibility of reaching a large audience,” adds Paolo.
Thanks to the Eccellenze in Digitale initiative, we have developed our SEO and social media marketing activity extensively, increasing our international contacts by 20%.