Fast-growing MarketOnWeb cleans up in Belgium and the Netherlands
MarketOnWeb is an online retailer selling a wide range of household items, from cleaning products to play sand and fleece blankets. The business, which was set up by Managing Director Roy Verschueren in his final year at university, has grown at a remarkable rate. Over the last few years, sales have quadrupled annually, thanks in part to Google. Roy says, “A third of our sales come through AdWords, which we've been using since we first opened the online shop. One of the great things about it is that you get to see the results really quickly. You can tell right away whether a new product is proving popular or not. But it's not just AdWords that has this effect. Every time we start using a new Google marketing tool, it drives up sales enormously.” The company has expanded from Belgium into the Netherlands, and will soon be coming to France. Roy continues, “Another great thing about AdWords is that it’s so easy to test out how a new market reacts.”
A third of our sales come through AdWords.