A Growth Engine for Europe

Manta Veterinary Clinic, which offers both veterinary care and animal grooming services, has been using Google products, including Google AdWords, Google Analytics, Google+ and Google Maps, since 2010. Krzysztof Modrzewski, SEM Specialist at Manta, cites several benefits offered by the products, namely that “Google products are reliable, accessible and straightforward.” Manta is a particular fan of the Click-to-Call feature on AdWords, which allows potential clients to instantly phone the clinic on their mobile device. Since the firm started using AdWords, it has gained many new, loyal customers, which has boosted sales and allowed them to recruit three more employees. And after relocating to a new clinic, Manta used Google to win new local clients. Google AdWords offers Manta increased visibility, which is why it spends 80% of its marketing budget on online advertising. As well as proving popular with locals, the clinic is now able to attract the attention of people outside of Warsaw.