Angling channel proves a real catch for advertisers
With hundreds of self-produced films and around 30,000 subscribers, KanalGratis is Scandinavia’s biggest YouTube channel dedicated to angling. Johan Ruhe had been making films for a year when he moved his focus to YouTube in 2009. As well as enabling Johan to realise his dream of running a fun and challenging business, the platform has allowed him to partner with advertisers in the angling sector.
“Some of the smaller companies that have come on board with us have tripled their turnover,” says Johan. He goes on to explain that YouTube has redrawn the map for media: YouTube channels and creators are allowing advertisers get more measurable results and better specific target audiences.
“YouTube is great, because it has allowed start-ups to compete against massive brands. YouTube also has really useful tools for evaluating your audience and work. Good analysis allows us to become even more effective and produce better content,” Johan concludes.
YouTube is great, because it has allowed start-ups to compete against massive brands.