Buscoches gets up and running with the help of Actívate
Car enthusiast Luis Vivero had always dreamed of having his own company, so in 2014 he founded Buscoches, a metasearch engine that aggregates information from the top websites for buying and selling vehicles. From the start, Luis realised that to compete with more established competitors, he would have to learn how to boost his online presence. Google’s basic digital marketing course, Actívate, was the perfect starting point. After thoroughly enjoying the free one-week course in Seville, he then signed up for advanced digital marketing, as well as the course for entrepreneurs. “We covered a lot of key topics, from online positioning to social media strategy. I learnt how to properly analyse my company and make the necessary adjustments,” explains Luis. And the results surprised him. “Just one month after the course, we had already doubled the monthly visits on our website,” he adds. Recently, Luis has improved response time on his website and has launched a marketing consultation service, to help more traditional local companies break into the digital world.
Actívate was a fantastic experience that changed the course of my business and my life.