Apple reseller’s site generates sales of up to SFR 900,000 a month
Data Quest AG has been selling Apple products in Switzerland for the past 24 years. It has 13 outlets and service centres and a website generating 600,000–900,000 francs in revenue each month, making it the country’s biggest Apple Premium Reseller. Andreas Ebert, who manages the site, uses the detailed knowledge he gains from Google Analytics to optimise sales and all products are also available on Google Shopping. “AdWords is one of our top three most important advertising tools,” he says. “It gives us fast, reliable leads and sales when new Apple products are launched and a large proportion of the people who attend user courses at our branches come to us through AdWords, partly as a result of targeted remarketing. AdWords helps us to achieve brand recognition and generate sales, and Google Analytics is a great way to monitor visitors to the website and adapt it accordingly.”
AdWords helps us to achieve brand recognition and generate sales.