Animalia SA insures thousands of pets
Dogs and cats aren’t just animals. They’re a much-loved part of the family, and if they get sick or injured they should receive first-class medical care. That was the reasoning behind the founding of Animalia SA, a specialist health insurer for dogs and cats established in 2002. 2012 marked the beginning of a new chapter as it set up a new website to reach a much larger audience and began selling policies online. It opened an AdWords account in late 2013, and sales began to rise quickly as the company focused on their AdWords campaign.
Today, Animalia provides cover for thousands of pets. “AdWords is an important advertising medium,” says CEO Christoph Kulli. “I handle the account myself, and I’ve gained a lot of valuable know-how, both on my own and with advice from the people at Google. It lets me achieve a lot on a small budget.”
AdWords lets me achieve a lot on a small budget.